A New Blog Post Every Week.
Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.
In this interview, we go deep into how it is possible to make a 1,000% ROI on Content Marketing, discuss some very specific tactics, and get James’ take on what really annoys him.read more
There’s the eye-roll causing turn of phrase. But then there’s the wisdom that is “true to the point of cliché”. Which one to use and which one to discard?read more
What makes TED talks so irresistible? And what can you as a Content Marketer learn from the masters of presentations to write in a more captivating way?read more
A crucial element in Content Marketing audience research consists of finding out what topics your prospective customers are interested in.
Here’s how to take the guesswork out of it and systematically analyse your audience’s content preferences.
It’s really easy to produce crap. I mean figuratively, and in the context of content marketing.
But what does bad content look like? What makes it bad?