A New Blog Post Every Week.
Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.
What Is Content Market Fit And How Do You Find It?
You cannot expect to be immediately successful with your content marketing. Finding Content Market Fit, similarly to the concept of Product Market Fit, is an iterative process through which you arrive at the point where your audience likes and regularly consumes your content and recommends it to their friends.
read more
Benivo Book about Employee Experience published – “The Value of Welcome”
After the overwhelming success of the first Benivo book - "Attracting and Retaining Talent in Times of Brexit", we're very happy to announce that the second Thought Leadership Book "The Value Of Welcome - Employee Experience For New Joiners" is out. This...
read more
Going back to print: How an old-school book drives tons of new leads for B2B companies
One of the problems that content marketing runs into is volume. There's just too much content online. How many of the genuinely interesting newsletters you’re subscribing to do you actually open on a regular basis? Online content has a low barrier to entry...
read moreIs Content Marketing Right For You?
Is Content Marketing right for you? No, it is not... ...if you don’t plan to build a long-term relationship with your customers ...if you don't have a budget to invest in the future at this point. Content Marketing usually needs 2-3 months to show return on investment...
read more
What is Content Marketing?
What is Content Marketing? Content Marketing is a method of turning strangers into customers and promoters by giving them valuable content they like. These are the five stages an ideal consumer of Content Marketing goes through. Starting out as a first-time visitor to...
read more