A New Blog Post Every Week.
Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.
Is Content Marketing right for you? No, it is not... ...if you don’t plan to build a long-term relationship with your customers ...if you don't have a budget to invest in the future at this point. Content Marketing usually needs 2-3 months to show return on investment...read more
What is Content Marketing? Content Marketing is a method of turning strangers into customers and promoters by giving them valuable content they like. These are the five stages an ideal consumer of Content Marketing goes through. Starting out as a first-time visitor to...read more
Today we’ll talk about how to guest post in the right way in these post-Google-Penguin days. If done correctly, guest posting is a great way to build relationships with other content creators in your space, and to get in front of a new audience, even if the gold rush...read more
It’s really easy to produce crap. I mean figuratively, and in the context of content marketing.
But what does bad content look like? What makes it bad?
In this interview, we go deep into how it is possible to make a 1,000% ROI on Content Marketing, discuss some very specific tactics, and get James’ take on what really annoys him.read more