A Logical Syllogism About Why You Need To Hire The Best Coach You Can Afford

Here’s a logical case for why you need to hire the best coach you can possibly afford ASAP.

I’d love to know where exactly in the string of arguments you disagree with me.

We start with the following 2 premises:

Premise 1: The meaning of life is to evolve and become better in all aspects of life, improve our circle of influence, fulfil our potential.

Why is this premise accurate:
Because all forms of life continuously aim to expand their influence. Not just surviving and procreating, but competing with other forms of life and prevailing in this competition. So it is built into the source code of life itself that we should evolve. (I know I’m making the leap from is to ought, and you might disagree with that. But there’s a rich philosophical tradition backing me up on this)

Premise 2: A life well lived is one where we have met challenges and overcome them is a better and more interesting life than one where we avoided those challenges and hid in our basements.

Why is this premise accurate:
Because people who evolve and become better in various areas of life report having a better life than those who don’t: People who lose weight live longer than those who stay fat. All other things being equal, having an (earned) million in the bank makes you happier than not having a million in the bank.

Premise 3: Evolving is better than indulging.

Why is this premise accurate:
We are inherently drawn more to people who have overcome obstacles and improved and achieved impressive things. This is the material for books and movies. We are not drawn to someone who spent their leisure time on beach holidays and watching TV. So there is something built inside humans that attracts them to evolution and achievement.

If we agree with the 3 premises, we arrive at Conclusion 1:
Conclusion 1: Evolving and becoming better are very important and should take very high priority on people’s to-do lists.

With that, let’s get into our logical syllogism:

Argument 1. Humans are fallible. The division of the human mind into a noble and a base part has been known for millennia – from Plato’s Chariot to the Jekyll&Hyde narrative, our efforts to evolve are often sabotaged by ignoble parts of our very selves.

Argument 2. It is difficult to evolve. Whether it’s losing weight, working on our anger issues or getting rich – often we don’t know where to start. And when we know, the likelihood of failure and the inherent unpleasantness of learning something new often means that we drop the effort.
It’s easier to watch TV and eat fudge.

Argument 3. Evolving on our own, without someone overlooking the process, is prone to errors, inconsistency and unnecessary detours
Even if we read self-improvement books, the application of the books’ principles is difficult:
a) We have blind spots, not seeing in what particular area we need to improve.
b) We’re inconsistent, often choosing the easy road. The ignoble self often wins.
c) We have a hard time prioritising where exactly to apply our efforts.

Given Conclusion 1, the conclusion from Arguments 1-3 is:
Conclusion 2: You need a human overlooking the improvement process. Designing a roadmap, setting goals, monitoring progress, keeping you consistent and accountable.

Counterargument 1: This can be a friend or a loved one. Doesn’t have to be a paid coach.
Rebuttal: A paid coach is better because
a) their professional reputation depends on you achieving good results.
b) you, by having paid them, have expressed a willingness to sacrifice (money) in order to attain a goal. This signals to the coach that you are serious about your willingness to improve and they will put in MORE effort to help you overcome your ignoble self than if a friend just checks in with you. You’re not necessarily serious about willing to improve, after all.
c) a friend / loved one has a conflict of interest: They want to remain on your good side, and being a coach often means that you have to be rough with the coachee.

Argument 4. Someone’s rates are (in most cases) an accurate reflection of the value they provide.
In the vast majority of cases, someone charging $100 an hour will get you better results than someone charging $50 an hour.
To question this is to question the efficacy of the market economy and capitalism. A BMW IS a better car than a Fiat. Period.

Final Conclusion:
Conclusion 1 + Conclusion 2 + Argument 4 = You need to hire the best professional coach you can afford.

In what area? You cannot improve in 20 things at the same time, right?

Correct. Sequential Improvement is more effective than attempts at Parallel Improvement (although having a fitness coach while also working on your client acquisition skills is absolutely possible and a good idea)

Pick your area.

If your area of choice is finding new clients on LinkedIn, I invite you to explore if you’d like to work with me.

Schedule an exploratory call with me below. 

Horse Buggy Or Tesla?

What’s more efficient? A horse buggy or a Tesla?

Obviously the Tesla, you’ll say. Better mileage, easier feeding, and way less poop to scoop.

The thing is, in scaling a consulting business, most people still think horse buggy.

I spoke to a prospect yesterday whose goal it is to grow his business to $5k/month. (He’s in Argentina, so the dollar goes a longer way there).

And he plans to do it via hiring people who do the work for him. He’d spend most of his time just selling new projects.

So far, so typical consulting business setup.

Sure, if you get to McKinsey level dimensions and have the brand oomph which allows you to charge $400 per junior hour and keep $300 of that, it’s a great plan.

But for solo consultants who want to scale, there’s a better way.

And that’s to build a course / coaching programme that allows people to do the work themselves under your expert guidance.

Take my business.
I started Kontent360 as an agency. And last year, when I was about to hit $200k in revenue, farming out most of the work to freelancers, one of whom I planned to hire full-time, I decided to take a breather.

And I thought: Is this really the way I want to go? This guy was great, mind you – someone I would have enjoyed working with. But I still had to check his work, make sure he was happy, coach him etc. Once I would scale towards $1m and beyond, people issues would take the majority of my time.

I didn’t want that.
I like people, but they are the most complex element in a business to manage and get right.

And so I want to delay the need to hire people as far out into the distance as possible. I know that once I hit ~$1m run rate myself, hiring someone full time will be unavoidable.

(How do I arrive at $1m? Simple: I’m starting with automated webinars and Facebook ads now. With that, my sales call volume will massively increase. I don’t think it’s realistic to do more than 4 sales calls a day – 20 a week. Say I convert 25% of them at $5k, that’s about $25k per week, ie. just north of $1m per year)

But to do this, you cannot be selling a classic done-for-you consulting type business.

It needs to be something where client delivery doesn’t take much time.

And a course & group coaching achieves just that.
In the end, people want their problems solved.

Take the problem I solve – getting clients on LinkedIn. Most people don’t know how to do that.

They could hire me to do it for them, and pay me a lot of money per month. Or they could pay once and have me show them how it’s done. (i.e. they could learn to fish instead of buying the fish from me).

It’s not for everyone, and I lost some done-for-you clients when I made the transition. Some people prefer to keep buying the fish. That’s fine, nothing wrong with that.

But I know that I’m setting myself up for a better life down the road when I have a $10m business with 3-5 employees as opposed to 30-50.

You may say that you prefer to work with people.
And go the old-school way of scaling a consulting business.

But make sure you make this choice consciously, fully in the know that another path exists.

That other path is thornier. I’ve learned that it’s more difficult to sell a course & group coaching programme than done-for-you projects.

And because you now need to build a product, your revenue will dip temporarily.

But you will pass that point.

And just imagine how good it’ll feel when you make 30-50k a month with only a couple of freelancers taking some discreet tasks off your shoulders.

It’ll be pretty good.

So, explore the other option.

For example, by scheduling a call with me and seeing if I can help you do what I did 8 months ago when I sold my first version of LinkedIn Bootcamp, even before having it built.

It was a rickety version of a Tesla, but it wasn’t a horse buggy anymore.

LinkedIn Sales Navigator – Worth The Cost Or Not?

In this video, I’m going to discuss the pros and cons of Sales Navigator and tell you about a great (free!) alternative to it…

… so that you can decide if SN is the right tool for you to grow your network and start conversations with prospective clients.

Sign up for next week’s training here.

Do you want help with Finding New Clients On LinkedIn?

Book Your No Cost LinkedIn Planning Session today!

We’ll help you map out a plan to fix the problems in your business and stop the pain. Schedule your free exploratory session by picking a time below

Should You Purge Your LinkedIn Network?

“Should I remove irrelevant contacts from my LinkedIn network so I get more concentrated engagement?”

Not if client acquisition is your highest priority.

Here’s why. 


Do you want help with Finding New Clients On LinkedIn?

Book Your No Cost LinkedIn Planning Session today!

We’ll help you map out a plan to fix the problems in your business and stop the pain. Schedule your free exploratory session by picking a time below

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