8 Ways To React To A Crisis (Whether You’re Selling On LinkedIn Or Not)

8 Ways To React To A Crisis (Whether You’re Selling On LinkedIn Or Not)

I originally wrote this as an email to the students in my LinkedIn Bootcamp programme. Because I got some good feedback on it, I’m sharing it more widely here with minor edits only. 
 
Dear LinkedIn Bootcamper, 
 
We all know what’s happening. I won’t wax lyrical, and instead get right to the heart of the matter.
 
In this email, I want to give you my take on the crisis and how it relates to your efforts of finding new clients on LinkedIn. 
 
Here are eight points I’ve been following myself, and that I want to pass on to you.
 
 
1. Be(come) a Stoic. 
Nothing I say in the below, none of the strategies and LinkedIn-specific tactics will be of any use to you if you’re panicking on the inside (or even, worse, outside).
And so I want to briefly cover the virtue of Stoicism as an attitude to adopt for life.
If you don’t have a life philosophy, Stoicism is a great candidate I invite you to learn about.
 
The essence of Stoicism is: Focus on what you can influence. You cannot influence the outside world. You cannot influence how fast the virus spreads, how many people die, what the measures are that different governments take. And you cannot influence the coming recession.
 
But you CAN influence your response to outside events. You can choose to adjust your work to suit the circumstances (e.g. by offering a lower-cost version of your product, by being more generous etc – more on that below).
 
And most importantly, you can choose to be non-reactive, calm and collected and a rock for your loved ones. While we may think that we’re at the mercy of our feelings, that is not true. People are able to react very differently to a difficult situation, and just like you can train yourself to not react when someone cuts you off in traffic, you can train yourself to be calm in the midst of a storm.
 
But stoicism not only says you CAN. It also says that you MUST. It not only teaches you how to, it tells you that you have a responsibility to detach from your lower, baser instincts of freaking out, selling your stocks, hoarding bottled water and toilet paper, and waiting for the apocalypse with rattling teeth. You have a responsibility to yourself and your loved ones.
 
Indeed, the worst thing for a Stoic is losing their composure and falling prey to their lower instincts, of not living up to their highest ideals.
 
And this applies in even the most extreme cases. There’s a tale of a Roman Stoic who was sentenced to death by the dictator Nero. The message was brought to him by a soldier when he was playing a board game with a friend. The Stoic received the news, thanked the soldier and asked if he was allowed to finish his board game. When he won the game, he exalted, shook his friend’s hand, thanked him for the game, put on his toga… and left for his execution. Even in the face of certain death, he did not lose his composure and was looking forward to discovering whether he would pass the ultimate test of maintaining his poise as the executioner drew his sword.
 
If a feat like this is possible, I think it’s possible to survive a few months not leaving our 21st century home with wifi and a full fridge.
 
So be a Stoic.
 
If you’re curious about Stoicism, I recommend most books from Ryan Holiday (The Obstacle is the WayEgo is the EnemyStillness is the Key), as well as Ryan’s newsletter, and also the wonderful night table book Guide to the good life by William Irvine, a very accessible introduction to the philosophy.
 
 
2. Get off the news. 
I know it’s tempting to be glued to the screen and to follow the latest developments.
 
Stop.
Really, stop. There is no use to it, it’s a waste of time, and you will become anxious. And most importantly, when you’re following the news, you’re not fulfilling your highest purpose. You’re following your base instincts, feeding your fear, and placating your Ego (by appearing knowledgeable to your mates about the virus’s survival rates on door knobs, for example)
 
The most important news will come to you anyway. Your loved ones will inform you (because most of them ARE glued to their screens). The likelihood that you will discover something from real-time news that will make a crucial difference in your survival is minuscule. And the cost you pay for this distraction is huge and certain – the loss of focus and composure, and less time to work on your highest purpose.
 
If you’re a near-addict to the news like I used to be, I suggest this method to wean yourself off the drip: Schedule your procrastination time. If you’re a hard-core junkie, schedule 15 minutes every 3 hours. Stick to it. And in the 3 hours, force yourself to stay off the news. If you’re already recovering, schedule one 15 minute slot per day. You will get the most important news you need to know. Beyond the instructions on how to behave, you can leave the solving of the crisis to the experts.
 
But if you’re really serious, you quit the news altogether. Join me in my 30-Day No News Challenge. 
 
Some resources to help you stay off the news:
  • Install Freedom.to on your phone and desktop (it costs a bit but it’s worth it. I bought the lifetime membership). It blocks news sites on a VPN level, and you cannot override it once you’ve set it
  • Uninstall Facebook & Youtube from your phone
  • Install this chrome extension to remove recommended videos on Youtube (a massive source of distraction)
  • If you need Facebook for work, install the News Feed Eradicator. The news feed is poison for the brain.
  • Reward yourself with a little treat every day. (it’s psychologically important to reward your lower horse for complying with your noble horse’s orders. So whether that’s 5 minutes of video gaming, a piece of chocolate, or a cat video on Youtube, reward yourself.)
 
As Jocko Willink says: Success and failure are slow processes. You’re either slowly building things up, or gradually tearing them down. And that’s why you have to watch every second. You have to watch whether, in the second that just went by, you’ve built or decayed, whether you’ve gained or lost ground.
 
Every second counts.
 
So make every second count.
 
And stop reading and watching the news.
 
So! With those two important foundational things out of the way, let’s talk business.
 
 
3. A recession is not a vacuum cleaner from space
No alien vacuum cleaner is coming to suck up all the cash in the world. Money is still flowing and will continue to flow.
 
In fact, there’s reason to assume that the recession will be short-lived because there are no major structural weaknesses in the economy. I’m not an expert on this, so take this with a lump of salt, of course. But it seems to me that things were going quite well before the virus hit us.
 
People will still spend money on other things than sanitiser and toilet roll.
 
But it’s incumbent on us to counteract the recession effect and to adapt to the pressure. Here’s what we need to do:
  • Sharpen our tools
  • Shed dead wood
  • Increase our throughput
  • Adjust our offering
  • Lead
 
4. A recession is for investing in yourself and sharpening your tools
Of course, for most of us, revenue will decline. At least for the two coming months (Before I quit the news, I was hearing that the worst will be over by the end of May)
 
Recessions tend to shake out the also-rans and poor performers. So don’t be one of them. Make time to work ON the business, not just IN the business.
 
This means you have to become better at what you do. And that doesn’t only mean your core business (e.g. if you’re selling financial products, you improve your knowledge about the market). It also means to get better at prospecting, content and selling.
 
Here’s what I’m doing to sharpen my tools: 
1) I have made it a habit to get up at 5am every day and read for 1 hour. I’m alternating between philosophy and business books. I also meditate and do sports every morning.
2) Over the next weeks, I will massively ramp up my content production for LinkedIn including lives and webinars. Writing and creating forces you to distil randomly floating thoughts into coherent structure and, through this parsing process, you become better at what you do.
3) I will be investing into a self-development programme with one of my mentors who is in my niche but selling at around 3x my volume.
4) I will be doing way more outreach. Over the last few weeks, I had a major legacy client project that I finished this week. With this done, I can now focus more on LinkedIn outreach. And practice is the best teacher.
 
Sharpening your tools will mean that once this is over, you will emerge with a competitive advantage.
 
 
5. A recession is for shedding dead wood
It’s also worth rethinking our work habits, getting rid of bad ones, and seeing if we can optimise our day-to-day.
 
This is what I have done to increase my productivity. Pick whatever resonates, but challenge yourself to do more than you’d normally do. These are exceptional times.
 
1) Get off the news. See above.
 
2) Almost completely eliminate alcohol consumption. I drink maybe a half glass of wine once a month.
 
3) Create a meal plan and stick to it. My wife and I are in the midst of building a method that will allow us to meal-prep extremely efficiently, rotating 5 recipes on a weekly basis. We spend a half-day on Saturday cooking and prepping, and the rest of the week is just warming up and and salad prep. We also only eat twice a day (breakfast and late lunch at 4pm), which further reduces faff.
 
4) Create a daily work plan and stick to it. A big productivity killer is task switching and being reactive. Very few things are so urgent that they need to be done NOW. 99% of demands placed on us during the day can be pushed until tomorrow. And that kind of non-reactivity will do wonders for your discipline and productivity. I may have mentioned my daily tracker to you. It’s extremely useful. Every evening, I plan my next day in the left column. Then, throughout the day, I track my activities in the right column. For every 30-minute slot I haven’t stuck to the plan, I make 10 push-ups and the end of the day. And since my work discipline is not optimal yet, my wife loves it. 🙂
 
5) Go to bed early. Despite getting up at 5am, I sleep 7-8 hours. Yep, this means 9-10pm it’s lights off in the Bohanes household. I cannot recommend that more. Social life is over anyway, so might as well rest and rise with the sun.
 
6) Exercise 6 out of 7 days. I normally push myself to an 8/9 out of 10 level, now I’m going 6-7 to minimise risk of injuries and needing a doctor.
 
7) Meditate. If this is not your thing (but try to MAKE it your thing), I recommend doing an activity that requires your full attention, where technique matters, and ideally, that has an element of beauty in it. Swim, do yoga, play the piano, paint. These things tend to create Stillness, empty your mind, and focus on the present moment.
 
What bad habits do you have that are eating up your time and energy? Now is a great time to do an inventory and shed dead wood.
 
 
6. A recession is for increasing your throughput
Of course, things will slow down – sales cycles will get longer and people will take longer to make up their mind. We counteract this by ramping up our throughput.
 
You will have won new time now. No commuting, no socialising, maybe a client lost here or there.
 
Let’s fill up this empty time by ramping up approaches on LinkedIn by 50%. You can do it.
 
 
7. A recession is for adjusting your offering
I’m not sure yet whether it’s a good idea to acknowledge Coronavirus when starting conversations on LinkedIn. I will track it via the messaging swipe file and the LinkedIn tracker sheet (btw – over the last weeks, I added a TON of great openers into the Swipe file, look through them and try them out).
 
More adjustments will be needed. We cannot ignore the situation we’re in.
 
Here are some of the most important ways you can adjust your offering.
 
a) by being more generous
I will be adding a ton of free content over the next few weeks including LinkedIn Lives and Webinars.
Also, I have collected a lot of great material through my calls with you which will all be turned into new course modules, especially around Mindset. Watch this space.
And please let me know if there’s anything you’re missing in the programme – be it a course module, group calls at different times that suit your schedule better, ad-hoc access to me, whatever it is, please let me know.
 
b) by offering a helping hand
Could you help someone who’s been hit hard? There are folks out there who are looking at 80% revenue drops. Is there someone in your network you can help with free advice? They won’t repay you but it’s good Karma.
 
c) by adjusting your product portfolio
If you only have high-priced options, is there a way you can offer a slimmed-down version? For example, I am offering a version of the Bootcamp which will have no 1-1 calls at the outset, and offering it to solo consultants. Is there something like that you could do? Is there a bare-bones version that requires less cash outlay?
 
d) by offering easier terms
I don’t offer payment terms for LinkedIn Bootcamp, but will now offer them reactively (i.e. if people ask for it). Can you offer delayed payment one way or another?
 
e) by finding new markets
I spoke to someone recently who worked with Tony Robbins. She told me that before 2008, a lot of their revenue came from mortgage brokers, real estate people, and financial advisers. When the Great Recession hit, these people changed jobs and left the industry, leaving a big revenue gap for Tony. So they started to look for a new primary target audience, and they found small business owners who tend to be more tenacious, less opportunistic, and willing to weather any storm.
If you sell to a target audience who is strongly affected by the virus, can you adjust and sell to someone else – without adjusting the product / service itself?
 
 
8. A recession is for winning and leading
There’s so many people on social media who are whining about the crisis (mostly virtue signalling, supposedly on behalf of others. Those who really suffer don’t have time for social media), and getting into stupid political arguments about how Boris, Donald, and Angela should have done this or that. It seems to me that they are taking the crisis as an excuse for laziness and procrastination.
 
We, in this group, are here to win, ok?
 
In fact, I want you to win so much you’ll be tired of winning. (Some famous philosopher said that, I forget who).
 
But seriously, I urge you to see the positive side of this. Every time you have grown and become a better version of yourself was when you had a problem to overcome and you did it. Problems = Growth.
 
And also, it’s cool to lead and act despite the fear you feel. People look for leaders in a crisis. So for your niche, you can be a leader. It’s your choice.
 
 
Your resources – recap
With LinkedIn Bootcamp, you have everything you need to succeed with client acquisition on LinkedIn.
Just to remind you, you have the content portal, the Facebook and LinkedIn Groups and Twice-weekly calls.
Make use of them. Increase your cadence. Come into every group call, with questions prepared.
The method works, no matter if we’re in a crisis or not. I’m in constant contact with other people selling stuff on LinkedIn, and they all say that things are moving just fine.
 
You paid for it. So Do. The. Work.
 
 
We ARE “the economy”. 
All of us taken together. People who sell and buy stuff. And the economy is a reflection of our collective confidence in the future. So what you say and do matters because you’re a node in a network. Your confidence will infect (ok ok) others around you.
 
And even if you’re not confident, act that way. The more people act confidently, the faster we’re going to get out of this.
 
So lead.
 
 
Have a great weekend and an even greater start into the new awesome week filled with opportunity.
 
Learn more about the LinkedIn Bootcamp here.
 

 

How this guy with 6.871 followers on LinkedIn got 500,000 views with one single post

How this guy with 6.871 followers on LinkedIn got 500,000 views with one single post

Arne van Damme is the COO of Intuo, and a skilled LinkedIn self-marketer on top. 

In this interview, we discuss his best tactics for growing and engaging your audience on LinkedIn.

Listen and learn

  • How Arne has built niche communities in different cities and how he converted them into paying customers
  • The anatomy of one specific LinkedIn post that got him (with his 6,800 connections) 500,000 views, 1,800 comments and 6 qualified sales meetings, all from this one post
  • What he thinks of controversy and how to use it best
  • Which tool he uses for automation (it’s linkedhelper.com – but listen to HOW he uses it)
  • What his main 3 pieces of advice for growing your LinkedIn audience are

Run though the slide show below to get the gist of the advice in 2-3 minutes. 

 

New Field

New Field

How To Get Started With Content Marketing – a 30,000 ft view

How To Get Started With Content Marketing – a 30,000 ft view

It’s important to have a roadmap when starting with Content Marketing.

In this video video, I’m providing a 30,000 ft view on the world of Content Marketing and highlight what you need to have in place for a successful Content Marketing practice.

1. Content Marketing Foundations: You need to a) understand the customer b) have a strategy in place and c) adjust your company so that CM becomes second nature to you and your team.
2. Content Marketing Execution: And then, on a regular basis, you need to produce and promote your content and then have a mechanism for turning your website visitors and leads into paying customers.

 

This framework also helps when you are doing Content Marketing but are not seeing any result. By investigating whether you’ve done your homework in each of the main work modules, you will be able to identify where exactly the problem lies buried.

This is also the structure of a course in Content Marketing called Content Marketing Accelerator – CMA. Learn more about it here: www.kontent360.com/cma

This CEO grew his company’s newsletter email list with this one FREE method

This CEO grew his company’s newsletter email list with this one FREE method

Dawn is a community of people who want to elevate their cognitive performance. The company’s main outreach tool is a weekly newsletter packed with the latest research on nutrition and good habits.

This week, I’m talking to Dan Murray from Dawn to learn about how he grew his email list organically to 4,000 people in a short amount of time. Their email list has a 55% open rate which is at the top end of email lists of this kind.

In line with the 80/20 principle, the majority of their email list growth comes down to ONE single, free and easily replicable outreach method – a method which applies to B2B as well.

0’ – 7:30’: About Dawn – Company vision

7:30 – 19’: About the email list: How to build, grow, and nurture it.

Key takeaways:

  • Do videos on your personal socials (LinkedIn, Instagram) to build your email list.
  • Set up an automated follow message to anyone following me on LinkedIn and Instagram.
  • Share your community’s feedback about why you’re making which changes.
  • Have your own unique voice and let your personality and idiosyncrasies shine through.
  • Be consistent: Share something once a week, every week, no exceptions.
  • How to achieve high open rate: Don’t sell anything, curate information, make advice actionable
  • Use subjectlinetesting.com to … shocker – test subject lines.
How A Video On LinkedIn Won Us A £20,000+ Client – A Step By Step Guide

How A Video On LinkedIn Won Us A £20,000+ Client – A Step By Step Guide

Recently, Kontent360 closed a £20,000 deal as a direct consequence of an abridged version of this video I posted on LinkedIn.

One of my contacts saw the video and forwarded it to his Head of Marketing who scheduled a call with me. One week later, we signed a large content development deal.

And this was one of my less popular videos on LinkedIn. It got 1,097 views, 9 likes and 2 comments. 

I’m posting videos on LinkedIn almost once a week and I usually get between 1,500 and 2,500 views. Each week’s video gets me around 5 new subscribers to my email list and one project inquiry.

Granted, I have 3,000+ contacts on LinkedIn, so that helps, but take whichever number you have and you’ll quite likely have similar results. 

It turns out that LinkedIn is pretty spectacular for videos.

First of all, videos on LinkedIn are rare. Take a scroll through your newsfeed and less than 5% are videos that auto-play (without sound) as you scroll. Most people posts text updates. Video is more difficult to produce and that’s why you stand out if you do it. 

Second – the organic reach you get is phenomenal. When was the last time you, a small B2B company, got 2,000 reads on a blog post?  Yet video gets me 2,000 views each week. It’s pretty impossible to get this exposure for free, unless you already have a big audience.

In this blog post, I will give you the recipe to replicate this success.

 

Topics

What should your video be about?

Basically whatever a blog post would be about. Anything that serves your audience. A great way to kill two birds with one stone is to simply talk about a blog post you’ve written in a conversational style. This is a good example I did: I wrote a blog post on the topic of Content Market Fit and then simply talked about the idea in a conversational manner. Again: 2,000+ views, 31 likes. (By the way, while these are vanity metrics, they show that I’m hitting my audience’s spot. Content is there to be consumed. And as we’ve seen, these vanity metrics do drive business, too).

 

Length

Length doesn’t matter. Ignore those who tell you that video needs to be a certain length. A video is as long as it needs to be. Cut out fluff in your script but don’t artificially constrain yourself to some arbitrary maximum minute figure only because your guru of choice says so. If you always aim to serve your audience in the best possible manner, length is irrelevant.

 

Presentation or talking into the camera?

You’ll notice that my video above contains a presentation and I’m not showing my face. Is this better than talking to the camera? Again, it depends. If you want to talk about a complex concept that is best visualised, use a presentation.

But when either works, talk to the camera. Humans are drawn to faces. It also makes your company more concrete. In the end, your clients will work with people, not with a company. And so it’s great to see the people’s faces. Don’t be discouraged if you feel you don’t look good on camera or think you’re not a good speaker. Here’s how to overcome this issue.

 

How to become a good speaker in front of the camera.

1. Drop the perfectionism. I’m not a good speaker myself yet. I have a bit of experience now but I still cringe when I watch myself. But already I can tell how I’m getting better, and editing my own videos helps me become acquainted with my mannerisms and improve on the next video. As long as you’ll be getting your point across and are genuine, you’ll be fine. It’s far more important that your content be interesting. As long as your delivery doesn’t outright suck and is just average, content quality matters more.

2. Be prepared to do multiple takes.  If you talk off the cuff (i.e. with just a few notes stuck on the wall next to the camera, not reading a script), you will need multiple takes. Just let the camera run and accept that the first 3 takes will go in the bin. I had to do 15 takes in one of my most recent videos. I know Person Facepalming on Apple iOS 12.1

3. Slow down. It’s much better to speak slowly than to speed up and down. Your viewers can always speed you up if they think you talk too slowly. Most amateur speakers vary their number of words per 5-second intervals considerably. Pro speakers are much more consistent. I’m certainly guilty of that. I tend to talk fast until I lose my train of thought and then just stammer around. Instead, if you can even out the amplitudes and constantly talk at the same comfortable speed, it’s far easier to listen to. 

4. Drop the fluff. Forget about long elaborate greetings and talking about trivialities at the beginning of the video. I see many inexperienced YouTubers do this, they talk about their day or why they are wearing a certain t-shirt etc. Go RIGHT into the topic at hand. Unless you have a devoted audience who loves you personally, no one cares about your day’s back story.

5. Keep at it. Over time, you’ll know how to improve. Force yourself to watch your videos after you’ve published them. With a bit of distance, you’ll see your video with fresh eyes and notice which things you need to improve. For example, one thing I noticed about myself is that I repeat myself a lot. I make a point and then reiterate it using different words. Often, it’s not necessary and it makes for tedious watching. So I’m much more aware of it now. 

 

What to do when you mess up a sentence

Whether you read off a teleprompter or are just riffing with a few (mental) notes: You will mess up the flow of words coming out of your mouth. How to fix this in a way you don’t have to do the whole take over and over again? 

First of all, I wouldn’t worry about it. Even when you stumble over your words, just leave it in. People are forgiving of mistakes. 

Then, see if you can support some of your points with visuals. Look at my video below (the one about RolePoint). There are a few instances where you don’t see me but see the book I’m presenting. Those bits are a god-send because all I had to do in this video is to get my words straight until 2:12 where I showed the book and I wasn’t in the picture. And video that’s only audio and not you moving your mouth in the picture means you can cut out errors. If you had to cut out errors while you’re talking you’d have weird jump cuts in the video. 

If you do need to do jump cuts, e.g. you say sentence 1 correctly, and mess up sentence 2, start sentence 2 all over again. Not just the last few words. During editing, you will then make a cut after sentence 1 and plug in new sentence 2. 

 

Equipment

You can do your videos just using your smartphone.

But putting in a little bit of an effort will make your visuals pop and you will stand out.

If you want more of a studio feel instead of a wobbly video selfie, here is the equipment I use: 

  • Camera: Canon EOS 200D £520
  • Camera tripod: Zomei Q666 – currently it’s out of stock on Amazon. I recommend buying something above £50. You want this one to be sturdy and heavy. Not one of those flimsy £15 stands. After all, it’s carrying a £500 camera. 
  • Extra Light: Abeststudio Soft Boxes £46 – you always need more light than you think. Just let those babies shine in your face like you’re being interrogated by Scotland Yard. Place them one on each side 1m diagonally in front of you, at a 45 degree angle. Also, place a light somewhere behind you. It’ll add depth to the light setting. 
  • Teleprompter – You can either buy a teleprompter or build your own. It’s surprisingly simple. Follow the instructions in this video.
  • Audio Recording – don’t skimp on audio. As most YouTubers will confirm – good video is mainly about good audio. Also worth noting for novices (I didn’t know this before): You will record your audio totally separately from your video. You talk into the camera, the camera records the image, but you record your voice on a separate device. When you then assemble the video, you then overlay these two channels, sync up the audio with the video, and delete the crappy audio that your camera recorded.
    • For talking to the camera. I just clip on a mic on my shirt and plug into my phone which is in my pocket.
      • Clip-on mic £9.50
      • Any free recording app, I use Voice Recorder on Android
    • For screen cast recordings (PowerPoint)
      • device: Zoom H6 £259. This one is used by professionals, I took the recommendation from Tim Ferriss. Less relevant for the videos where you talk directly to the camera, this one is good for clean, quality audio when recording screen casts. It’s a bit of audio luxury, though, and using the clip-on mic above should be good enough. In that case, you can omit the Zoom H6. 
      • Shure Mic £108, mic foam cover £7, XLR cable £3, mic stand £6
  • And finally, for editing I use Adobe Premiere Pro. £30/month or something like that, depends on the plan you have with Adobe. I found it extremely intuitive and easy to learn, and whatever you don’t know how to do there’s a tutorial on YouTube. 

 

Add subtitles

You’ll get more engagement with the video on LinkedIn if you add subtitles to it. See this video of mine. Not sure if subtitles have been the cause, but this one had very good viewing and my best engagement figures so far. 

The reason subtitles work is that often people who start watching your video see it auto-play when they are scrolling through their feed. And if you give subtitles they instantly see what your video is about. If it interests them, they will turn up the volume. But if they see just your face moving but they cannot hear you, they don’t know what you’re talking about and they will scroll past you.

Here are great instructions how to create subtitles in Adobe Premiere Pro.

 

How to upload the video to LinkedIn

Don’t just upload the video to YouTube and then post the link to the video on LinkedIn – you won’t get as much engagement with that vs if you upload the video natively to LinkedIn. The reason is in the previous chapter – the video will only auto-play if it’s on LinkedIn, not just a link to YouTube. 

Here’s how to do it: 

1. Start creating a post

2. Click on this icon

3. Upload the video. 

Important: It can be max 10 minutes long. If your video is longer than 10 minutes, I recommend you simply chop it off at 9:30 and insert a call to action that directs people to your website where you post the entire video. 

Example: The video that converted the client is 20 minutes long. The version on LinkedIn is the first half. The second half is on the Kontent360 website

 

Make it a habit

Finally, one very productive hack was for me to set up the equipment in one corner of my home office and leaving it there permanently. Now, when recording a video, I just switch on the camera and the lights, plug in the mic and am able to roll in a matter of 2 minutes. Psychologically that’s a big barrier gone, and I have fewer excuses to not record a video. 

 

Conclusion

I hope this was useful. Remember, this practice will drive new business for you, so commit to doing videos regularly. Don’t expect success with the first few videos. But if after 3 months you haven’t seen results, then it’s time to reconsider. Until then, don’t think twice and just do it. 

Follow Kontent360 on Twitter or Facebook, follow me on LinkedIn, and if you feel like all of this above is too much for you to do, get in touch with us at Kontent360 and we can do all your company videos for you.

A New Blog Post Every Week.

Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.

We are 100% GDPR compliant and will never share your data with third parties. Read our Privacy Policy here.