Here’s a logical case for why you need to hire the best coach you can possibly afford ASAP.

I’d love to know where exactly in the string of arguments you disagree with me.

We start with the following 2 premises:

Premise 1: The meaning of life is to evolve and become better in all aspects of life, improve our circle of influence, fulfil our potential.

Why is this premise accurate:
Because all forms of life continuously aim to expand their influence. Not just surviving and procreating, but competing with other forms of life and prevailing in this competition. So it is built into the source code of life itself that we should evolve. (I know I’m making the leap from is to ought, and you might disagree with that. But there’s a rich philosophical tradition backing me up on this)

Premise 2: A life well lived is one where we have met challenges and overcome them is a better and more interesting life than one where we avoided those challenges and hid in our basements.

Why is this premise accurate:
Because people who evolve and become better in various areas of life report having a better life than those who don’t: People who lose weight live longer than those who stay fat. All other things being equal, having an (earned) million in the bank makes you happier than not having a million in the bank.

Premise 3: Evolving is better than indulging.

Why is this premise accurate:
We are inherently drawn more to people who have overcome obstacles and improved and achieved impressive things. This is the material for books and movies. We are not drawn to someone who spent their leisure time on beach holidays and watching TV. So there is something built inside humans that attracts them to evolution and achievement.

If we agree with the 3 premises, we arrive at Conclusion 1:
Conclusion 1: Evolving and becoming better are very important and should take very high priority on people’s to-do lists.

With that, let’s get into our logical syllogism:

Argument 1. Humans are fallible. The division of the human mind into a noble and a base part has been known for millennia – from Plato’s Chariot to the Jekyll&Hyde narrative, our efforts to evolve are often sabotaged by ignoble parts of our very selves.

Argument 2. It is difficult to evolve. Whether it’s losing weight, working on our anger issues or getting rich – often we don’t know where to start. And when we know, the likelihood of failure and the inherent unpleasantness of learning something new often means that we drop the effort.
It’s easier to watch TV and eat fudge.

Argument 3. Evolving on our own, without someone overlooking the process, is prone to errors, inconsistency and unnecessary detours
Even if we read self-improvement books, the application of the books’ principles is difficult:
a) We have blind spots, not seeing in what particular area we need to improve.
b) We’re inconsistent, often choosing the easy road. The ignoble self often wins.
c) We have a hard time prioritising where exactly to apply our efforts.

Given Conclusion 1, the conclusion from Arguments 1-3 is:
Conclusion 2: You need a human overlooking the improvement process. Designing a roadmap, setting goals, monitoring progress, keeping you consistent and accountable.

Counterargument 1: This can be a friend or a loved one. Doesn’t have to be a paid coach.
Rebuttal: A paid coach is better because
a) their professional reputation depends on you achieving good results.
b) you, by having paid them, have expressed a willingness to sacrifice (money) in order to attain a goal. This signals to the coach that you are serious about your willingness to improve and they will put in MORE effort to help you overcome your ignoble self than if a friend just checks in with you. You’re not necessarily serious about willing to improve, after all.
c) a friend / loved one has a conflict of interest: They want to remain on your good side, and being a coach often means that you have to be rough with the coachee.

Argument 4. Someone’s rates are (in most cases) an accurate reflection of the value they provide.
In the vast majority of cases, someone charging $100 an hour will get you better results than someone charging $50 an hour.
To question this is to question the efficacy of the market economy and capitalism. A BMW IS a better car than a Fiat. Period.

Final Conclusion:
Conclusion 1 + Conclusion 2 + Argument 4 = You need to hire the best professional coach you can afford.

In what area? You cannot improve in 20 things at the same time, right?

Correct. Sequential Improvement is more effective than attempts at Parallel Improvement (although having a fitness coach while also working on your client acquisition skills is absolutely possible and a good idea)

Pick your area.

If your area of choice is finding new clients on LinkedIn, I invite you to explore if you’d like to work with me.

 
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