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CEOs and Marketing Directors of small and mid-sized B2B companies often believe that they have to speak at events and exhibit at trade shows. But many are not sure about the ROI and/or really dislike the inefficiency, but don't see a better way to...read more
Sometimes it can be really hard to get noticed by your target audience when you create online content only. Even more so when you have a relatively small amount of decision-makers you want to reach. In these cases, creating a printed asset that you send...read more
You cannot expect to be immediately successful with your content marketing. Finding Content Market Fit, similarly to the concept of Product Market Fit, is an iterative process through which you arrive at the point where your audience likes and regularly consumes your content and recommends it to their friends.read more
After the overwhelming success of the first Benivo book - "Attracting and Retaining Talent in Times of Brexit", we're very happy to announce that the second Thought Leadership Book "The Value Of Welcome - Employee Experience For New Joiners" is out. This...read more
One of the problems that content marketing runs into is volume. There's just too much content online. How many of the genuinely interesting newsletters you’re subscribing to do you actually open on a regular basis? Online content has a low barrier to entry...read more