A New Blog Post Every Week.
Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.
Today we’ll talk about how to guest post in the right way in these post-Google-Penguin days. If done correctly, guest posting is a great way to build relationships with other content creators in your space, and to get in front of a new audience, even if the gold rush...read more
It’s really easy to produce crap. I mean figuratively, and in the context of content marketing.
But what does bad content look like? What makes it bad?
In this interview, we go deep into how it is possible to make a 1,000% ROI on Content Marketing, discuss some very specific tactics, and get James’ take on what really annoys him.read more
There’s the eye-roll causing turn of phrase. But then there’s the wisdom that is “true to the point of cliché”. Which one to use and which one to discard?read more
What makes TED talks so irresistible? And what can you as a Content Marketer learn from the masters of presentations to write in a more captivating way?read more