A New Blog Post Every Week.
Get fresh insights about Content Marketing, Great Copywriting, and Email Best Practices.
There’s the eye-roll causing turn of phrase. But then there’s the wisdom that is “true to the point of cliché”. Which one to use and which one to discard?read more
What makes TED talks so irresistible? And what can you as a Content Marketer learn from the masters of presentations to write in a more captivating way?read more
A crucial element in Content Marketing audience research consists of finding out what topics your prospective customers are interested in.
Here’s how to take the guesswork out of it and systematically analyse your audience’s content preferences.
We all know that good friendships are built on mutual enrichment, consistency, authenticity and trust. They also happen to be the best values for great Content Marketing. Last week I was talking about company culture with Misha Gopaul. He said something really...read more
So you’ve created that Content Marketing Strategy document, have written your first few blog posts and are all fired up to promote them and start bringing visitors to your website? Strap your galloping steed of enthusiasm into the methodical harness of discipline -...read more