CEOs and Marketing Directors of small and mid-sized B2B companies often believe that they have to speak at events and exhibit at trade shows.

 

But many are not sure about the ROI and/or really dislike the inefficiency, but don’t see a better way to get new leads.

 

In this video, I break down the 5 key benefits of exhibiting at trade shows and speaking at events, and explain alternative methods to realise these benefits.

(see timestamps below the video)

Timestamps:

0:00 Introduction

2:26 What CEOs and CMOs tell me about trade shows and events

PART 1:

6:40 Benefits from Trade Shows and how to replicate them elsewhere

7:00 Benefit 1: Market Research

(UPDATE: After making the video, I realised that another way to get the “market research” benefit of trade shows is to simply speak with EXISTING customers. For some reason it’s considered off-limits by many people [especially startups serving bigger companies] to ask existing clients market research questions)

14:45 Benefit 2: Closing Sales

21:05 Benefit 3: Broadcasting Your Sales Message

23:55 Benefit 4: Building Trust and Relationships

27:40 Benefit 5: Getting Social Validation By Being On A Stage

PART 2:

29:45 Launching a Video Channel

32:15 What kind of videos to publish – great video topics

36:50 Choosing the right equipment and infrastructure

39:00 Good example of why you shouldn’t move the softbox during video production (notice the difference in lighting before and after ☹)

45:22 Making Video Publishing a habit

46:30 Summary

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Contact us here to get help with your own video channel (or anything else you need done in content marketing)

 

Links:

Zomei Q666 Professional Portable Aluminium Camera Tripod

https://www.amazon.co.uk/gp/product/B076WZR9ZJ/

 

Ailun Phone Camera Tripod Mount/Stand

https://www.amazon.co.uk/Ailun-iPhone-Compact-Galaxys8-Cellphone-Black/dp/B01N6713N8/

 

Neewer® 700W Professional Photography 24″x24″/60x60cm Softbox

https://www.amazon.co.uk/Professional-Photography-Lighting-Portraits-Shooting/dp/B01C54HM0O/

 

Lapel Mic

https://www.amazon.co.uk/gp/product/B0727Q5M3G/

Use any voice recording app on your phone. I use “Voice Recorder” on Android

 

Zoom H6 recorder

https://www.amazon.co.uk/Zoom-H6-UK-Handy-Recorder/dp/B00E0HAQOE/

 

Shure Mic

https://www.amazon.co.uk/Shure-SM58-LC-SM58-Vocal-Microphone/dp/B000CZ0R42

 

Buildling your teleprompter

https://www.youtube.com/watch?v=xxIE-xBzbeA

 

Mark Suster’s blog post – Lines not Dots

https://bothsidesofthetable.com/invest-in-lines-not-dots-611f36491d73?gi=64b3613c2ef7

 

Sam Ovens’ video about Marketing being BS and it all being about the product

https://www.youtube.com/watch?v=73vhPhrZBT8

 

My video about content market fit

https://www.linkedin.com/feed/update/urn:li:activity:6466678434272727040

What Is Content Market Fit And How Do You Find It?

 

Photo by Ethan Sykes on Unsplash

 

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