Sometimes it can be really hard to get noticed by your target audience when you create online content only.
Even more so when you have a relatively small amount of decision-makers you want to reach.
In these cases, creating a printed asset that you send directly to your decision-makers can work wonders, like Benivo found out when they published their Thought Leadership Book (which got them a 400-800% ROI). It’s quite rare to receive quality printed content these days, so a method like that stands out.
However, it doesn’t always have to be a full book.
In this week’s video, I explore two new formats I recently came across: A quarterly magazine and a phone-sized printed book that your audience can pop in their pocket.
To download the free Adobe InDesign template to get started on your first magazine, go here.