Hello B2B Marketer or Salesperson!
You want to reach more potential customers, but haven’t had much luck with online content (blog, eBooks etc)?
- How can your company quickly become a thought leader, generate new B2B leads, open doors, build allies, and deepen existing relationships?
- How can you get influencers to actively promote your brand without paying them for it?
- How can you turbo-charge your B2B marketing and virally reach the key decision makers in your industry?
Publish a physical, hardcover book
Blogs and eBooks have their place.
But a real book with contributions from industry experts takes your content marketing to a whole new level.
Step 1: Watch the Case Study
Step 2: Take our brief questionnaire to see if a book is a good fit for you
Why should a company publish a book?
Impress with your industry expertise.
A book has the space to showcase your breadth and depth - much better than individual blog posts.
Collect hundreds of new leads.
Choose the right topic - and the right people will start queuing up to order a book copy.
Build meaningful relationships.
The contributors will become your allies in promoting your book - and your business.
Actually get read.
A hardcover book has a far longer mental shelf life than online-only content.
- “What kind of topic should we write about?”
- “It’s too difficult / expensive / too much work.”
- “Why would industry experts write for free for us?”
From idea to fresh-book smell in 3 months or less
Choose an evergreen, interesting topic in your industry.
First 2-3 days
Say you're a consultancy in the energy sector. A great topic would be "Smart Energy 2050 - 50 expert predictions on how the Internet of Things will impact Renewables"
Ask your network for 500-700 word contributions on that topic.
You ask your customers, suppliers, prospects, expert employees and advisors to write a short article or case study on the topic. Will they do it for free? They will. Let's talk - we'll tell you why.
Edit the contributions; compile them into a beautifully designed book; print 1,000 copies.
Within 6-8 weeks
It's important to not advertise your company's services in the book, except in a final "About us" section. The book should be high quality and be genuinely interesting for your audience.
Send free copies to all customers and prospects.
Everyone likes a book as a gift. Your contacts will get a powerful reminder that you exist and will be impressed by your expertise, and the breadth and quality of your network.
Advertise the book and ask the contributors to promote it to their respective networks.
Around 3 months
Your contributors' promotion of the book will generate brand new leads. You promote the book via email and social, events, ads and PR. With a simple landing page, you know exactly who is ordering. Start conversations which over time will turn into sales.
By Showing interest in the topic of the book, those ordering it are likely to be potential customers of yours.
Take Action NOW
Take our brief questionnaire to see if publishing makes sense for you:
We’ll send you a link to a FREE 27-minute training video with all our lessons learned and mistakes made when we did our first book! (it was still a huge success, just saying…)