Conversion Funnels – Strategy and Setup
Buy traffic to a landing page.
Give prospects awesome content in exchange for their email address.
Over time, convert them to customers.
Enter your email.
We’ll set up a zero obligation phone call to learn what kind of funnel you’d like to build.
When Inbound Content Marketing…
… Just Isn’t Enough
If you sell a high-ticket product or service (~ $1k and more), you cannot expect that people will just buy online or fill out your form – especially in a B2B context.
Sure, there’s those urgent few where you get lucky.
But in most cases, you need to make a new prospect feel comfortable with you over a few weeks before they buy.
And this is where conversion funnels come in. Here’s how it works.
Understand your audience and what they are interested in.
Then create a piece of content they will love – video, eBook, white paper.
Place that piece of content on an appealing landing page.
Talk your audience’s language and entice them to access the content.
Find out where your audience hangs out.
Serve them ads to come to your landing page.
As you’re collecting emails, you’re building an audience.
Welcome them to your community. Send them interesting content. Treat them well.
Over time, your audience starts trusting you.
They will grow comfortable with the idea of doing business with you. That’s when you convert them.